DR MOHD SAFAR HASIM

  Published in European Journal of Social Sciences – Volume 9, Number 3 (2009) Sustainability of   Internet Usage: A Study Among Malay Women In A Sub-Urban Setting in Malaysia Ali Salman School of Media and Communication Studies, Universiti Kebangsaan Malaysia (National University of Malaysia) E-mail: asalmanphd@gmail.com Mobile: +6012 2075967;   Fax:. 0060389213542   And   Mohd Safar Hasim School of Media and Communication Studies, Universiti Kebangsaan Malaysia (National University of Malaysia) E-mail: drmsafar@gmail.com Tel: 0060389213867;   Fax: 0060389213542     Abstract   This paper discusses sustainability of internet usage among Malay women internet users. This study was based on a model derived from Roger’s diffusion of innovation theory (2003). To determine sustainability, four variables were used viz. indispensability, relevance, gratification and beneficial. This study used the survey research for obtaining data. Some 178 Malay women