DR MOHD SAFAR HASIM

  Published in European Journal of Social Sciences – Volume 9, Number 3 (2009) Sustainability of   Internet Usage: A Study Among Malay Women In A Sub-Urban Setting in Malaysia Ali Salman School of Media and Communication Studies, Universiti Kebangsaan Malaysia (National University of Malaysia) E-mail: asalmanphd@gmail.com Mobile: +6012 2075967;   Fax:. 0060389213542   And   Mohd Safar Hasim School of Media and Communication Studies, Universiti Kebangsaan Malaysia (National University of Malaysia) E-mail: drmsafar@gmail.com Tel: 0060389213867;   Fax: 0060389213542     Abstract   This paper discusses sustainability of internet usage among Malay women internet users. This study was based on a model derived from Roger’s diffusion of innovation theory (2003). To determine sustainability, four variables were used viz. indispensability, relevance, gratification and beneficial. This study used the survey r...